SmartGiving is dedicated to the proposition that donors want to make the greatest possible impact with their charitable giving and that they want effective philanthropy to be part of their legacy. And we're also dedicated to the proposition that you don't have to be rich to help change the world.

At SmartGiving, we see charitable giving as driven not just by the potential impact on worthy causes, but also by donor values, passions and imagination. How can donors be sure their charitable donations are fulfilling their philanthropic mission? At SmartGiving, we approach the process in a way that is very similar to financial and estate planning.

When individuals invest in their financial well-being, they approach the challenge thoughtfully - define goals, perform research, make a plan and then regularly assess investment performance against the plan. But when it comes to charitable giving many donors have given money - and perhaps time - without really being able to assess the impact of those donations. And donors may be uncertain about whether one charity is a better match than another simply because the landscape is so confusing and there is so little useful information available.

SmartGiving addresses both concerns. Donors want to feel that they're giving to the causes that really matter to them. At the same time, they need to know that their philanthropic giving is guided by the same discipline that their advisors apply to their estate and financial planning.

After all, donors want their gifts to help change the world.