6 Tips & A Blueprint for a Perfect Landing Page
by pfreedman on May 30, 2012
At the recent DC PG Days Conference there was alot of talk about the importance of integrating mail and email. Greg Warner of SmartGiftmaker talked about the importance of driving donors to conversion landing pages rather than to your pg website. Not only does a landing page permit better tracking of results, it also enables easy testing of elements that can lift response and, most importantly, it affords the opportunity to prompt donors to take action.
Target Marketing recently published 10 tips for landing pages. Here are a few, which were consistent with Greg’s recommendations:
1. Provide continuity between your promotion piece and the landing page
2. Be brief and to the point
3. Simplify your form. Avoid Clutter
4. Sell your offer
5. Leave off the navigation
6. Do something with your new leads right away!
Thanks to the folks over at KISSmetrics for this great blueprint for creating a perfect landing page. Click on the image to follow their advice and get more donors to take action.
Phyllis
Tagged as:
Fundraising,
KISSmetrits,
Marketing,
online fundraising,
Planned Giving,
SmartGiftMaker,
Target Marketing
